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Martin Moderi

Savvy executives don't think of risk as something to be avoided - they think of it as something to be managed. They determine their organizational appetite for risk, and identify internal and external events that might affect their business - events which could be opportunities or risks. They assess the likelihood and impact of the identified events. They then plan appropriate responses to the risks, based on their business strategy and risk appetite - the responses can be accepting, reducing, sharing, or avoiding risk. The risk responses are triggered by policies and procedures put into place in a top-down manner. The risk management tasks described above are iterative, to deal with a dynamic and fast changing world.


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How much has your thinking about risk changed since you wrote this piece? Do you think companies and others are approaching risk and uncertainly differently now? Obviously there are many narratives about uncertainty out there - especially right now. thanks!

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